Free Webinar - Best Practices for Managing Your Account

Next Wednesday the Product Ads team will host a free webinar where you can learn best practices for managing your account. Get important tips and see where to make these account updates in Seller Central in our live demonstration.

If you are considering adding Product Ads to your advertising channels or you are already using it to drive traffic to your site this webinar is right for you.

This is a great time to make sure your "ducks are in a row" with your Product Ads account before you get too busy with the rush of holiday traffic to your website.

Register today for our free webinar on Wednesday, October 28 at 10:00 AM PT.

Sign up here.

Limited Time Offer - Product Ads Free Clicks Promotion

 

There are only two weeks left to take advantage of the Product Ads free click promotion. 

Get your first click in October 2009 and you will receive a credit of up to $25 to be used towards clicks to your website. Take advantage of the millions of shoppers on Amazon.com this holiday season and see how Product Ads can help your clients drive new traffic to your website.
 

-Michelle S.

Consider using Fulfillment by Amazon

The holiday season is a busy time for sellers - and a good time to consider using Fulfillment by Amazon.

Fulfillment by Amazon (FBA) is an Amazon service that enables sellers to store inventory and fulfill orders from an Amazon.com fulfillment center. Reduce your stress this year - let Amazon pick, pack and ship your items to buyers.

Learn more about Fulfillment by Amazon.

Where to get the latest Product Ads news

Have you read the September issue of the Product Ads newsletter?

Read about the latest Product Ads changes in the four main sections of the newsletter - Latest Product Enhancements, Optimize Your Ads, News and Announcements and Q&A.  We also provide links to valuable resources to help you manage your account effectively.

Our latest issue focuses on the 3 feed improvements you've asked for, what you should do to prepare your account for the holidays in our pre-holiday account checklist, and get advice on what attribute information to include in your feed and much more here: http://www.amazonservices.com/content/PadsNewsletterSept09.htm

Be sure to never miss an edition of our newsletter by subscribing here: http://www.amazonservices.com/content/product-ads-on-amazon.htm

Have a great weekend!

-Michelle

Watch and Learn More about Product Ads on Amazon

Want to know more about Product Ads on Amazon? Watch our latest webinar today to get a comprehensive overview of Amazon.com’s CPC advertising program.  Here are the topics we covered:

How the program works
Important information to include in your product feed
See how your ads may be displayed on Amazon.com,
Overview of resources available on the Amazon Services site 
Learn how to manage your account using Seller Central
.....…and answers to common seller questions.

View the webinar here: https://www1.gotomeeting.com/register/923536817

-Michelle S.

Get up to $25 in free clicks today!

 Begin using Product Ads on Amazon as part of your CPC advertising campaigns and get up to $25 in free clicks.

This year the holidays have come early. Get your first click with a Product Ads account in October and receive a credit of up to $25 in free traffic.

With no risk and up to $25 in free traffic, why not put your products in front of millions of Amazon.com shoppers?  This is a great time to try our program and see how Product Ads can help you drive new traffic to your website.

-Michelle S.

 

Live from Las Vegas. It's Shop.org!

Thought I'd take a couple minutes out from Shop.org to give you all a recap of what's been going on here at the Annual Summit in Las Vegas. 

Surprisingly this year’s attendance has been the highest ever of all the Annual Summits. Even in this economy, retailers, both small and large are looking for ways to help grow their business.  During the keynote presentation, a live poll was conducted where the audience was asked to text in how they felt sales were going to be in the holiday season. It was pretty cool poll where you can see the percentages on the screen jump around when more people texted in.   It was great to see that an overwhelming percent of the participants are very positive about sales in the upcoming months. 
 
Just now I’ve came from a presentation by Terry Lundgren, Chairman, President and CEO of Macys Inc. He talked about how multi-channel integration had been instrumental in their success and they have a few!!!  He listed out retail stores, online shopping site, YouTube videos, makeover contests with Clinton Kelly, Thanksgiving Day Parade (87 years strong!), social media with Facebook and Twitter and social causes with their Come Together campaign targeting domestic hunger with the ongoing focus of raising awareness of HIV and AIDS with their annual Passport fashion show.

Aside from the interesting speakers, it’s been great to meet with sellers of all types. I met with business owner selling fine linens online in the $500 range. I will have to check out her website today.  She's seen her sales increase every year and was looking for ways to grow her business by looking around at the different booths and seeing what programs that Amazon has to offer. She said, "Why wouldn't a seller go to Shop.org? I'm learning so much here. It's great!"  Now if that isn't an endorsement to attend, I don't know what is.  But I hope you like Texas, because the tradeshow will be held there next year.

-Michelle S.

3 Feed Improvements You’ve Asked For

Your opinion matters.  We’ve taken your feedback and made three important improvements to Product Ads feeds.

•Yahoo Sale price – we’ll now use the “sale price” first and the “price” field second.

•Manufacture Part Number– we’ve added 3 synonyms to minimize errors.  Any of the three combinations (existing form plus two new ones) will work.
•Shipping weight –we now allow a unit of measure 

Yahoo Sale price
We’ve expanded the range of price values we are able to accept from Yahoo Store Sync and Yahoo Store file upload.  We will now work through a hierarchy of price decisions.  If you provide a value for “sale price” we will use this as your price displayed on Amazon.com.  If this value is not present, we will use the regular price field.  We will continue to list only one price for each of your products but sale price will be used first for the price displayed to customers on Amazon.com.  
 
Manufacture Part Number synonyms
If your products have a Manufacture Part Number you can include that data in your feed as MPN, Mfr part number, or Manufacture Part Number.   Using any of the three different naming conventions for the field can now be accommodated in your feed.  Remember, including MPN data for your products is important as it helps our system categorize your products easily in search and browse on Amazon.com.
 
Shipping weight
You now have the option to include a unit of measure in the Shipping weight field. If you calculate shipping costs based on product weight simply add the shipping weight for your product in your product upload. The default unit of measurement for Shipping Weight is LBS (pounds), but you can enter weight in GR (for grams), KG (for kilograms), or OZ (for ounces) by adding any of these specific units of measure to your shipping weight alongside the number in the Shipping Weight field.

Learn more about these improvements here.

Read All About it

Get a chance to read the Product Ads August 2009 Newsletter last week?

 

Here's what we covered:
 
-Learn why including attribute data your feed helps drive more traffic to your website 
-Google Base sellers can use your GB feed for your Product Ads account
-Tips to optimize your performance and get advice from an Amazon insider
-See how getting Seller Support for your account is easier than ever
 
You can check out the newsletter here:
http://www.amazonservices.com/content/PadsNewsletterAug09.htm

Starting September we will be sending monthly newsletters keeping you updated with what's happening with Product Ads.  Sign up today to be in the know:
http://www.amazonservices.com/content/product-ads-on-amazon.htm

-Michelle

Missed Yesterday's Webinar? Watch it Here.

If you happened to miss yesterday's webinar on an Introduction to Product Ads, you can view it here.

Get a great overview of what Product Ads is, the benefits, how it works and what you need to get started today. We were able to answer quite a lot of questions (some quite tough) which had us navigating through Seller Central, Amazon.com and Amazonservices.com.  Look out for the question which almost stumped the experts!
 
Happy Viewing!
 
-Michelle